Behind the Scenes: Our Work on Chalhoub’s New Brand, Yeda
We are proud to present the home fragrance collections we developed for Yeda, the new luxury brand by Chalhoub.
Chalhoub Group is the leading luxury retail and distribution partner in the Middle East, representing some of the most prestigious fashion, beauty, and lifestyle brands globally.
Yeda, their new in-house brand, honors and embodies the rich heritage and enduring spirit of the Gulf region. Through its home fragrances, Yeda pays tribute to this heritage, evoking feelings of nostalgia and fostering a sense of community.
Together with their team, we have developed three collections of luxury home fragrances designed by regional designers. Each collection includes scented candles, diffusers, and mabkharas, all presented in beautiful vessels crafted from ceramic, glass, concrete, and stainless steel.
